{"id":4,"count":45,"description":"A number in a dashboard often raises a question: Where does it come from, what is missing, and can it be compared with another number? Digital analytics is my professional focus. Here I share explanations of the technical details behind it.\n\nYou will find posts on GA4, Google Tag Manager, BigQuery, events, attribution and data quality. Configurations, examples and diagrams help you follow the measurement process and narrow down possible sources of error.","link":"https:\/\/www.lukaswojcik.com\/blog\/en\/category\/digital-analytics\/","name":"Digital Analytics","slug":"digital-analytics","taxonomy":"category","parent":0,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Analytics | Lukas Wojcik<\/title>\n<meta name=\"description\" content=\"A number in a dashboard often raises a question: Where does it come from, what is missing, and can it be compared with another number? Digital analytics\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lukaswojcik.com\/blog\/en\/category\/digital-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Analytics | Lukas Wojcik\" \/>\n<meta property=\"og:description\" content=\"A number in a dashboard often raises a question: Where does it come from, what is missing, and can it be compared with another number? Digital analytics\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lukaswojcik.com\/blog\/en\/category\/digital-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Lukas Wojcik - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/08\/og-default.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/category\\\/digital-analytics\\\/\",\"url\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/category\\\/digital-analytics\\\/\",\"name\":\"Digital Analytics | Lukas Wojcik\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#website\"},\"description\":\"A number in a dashboard often raises a question: Where does it come from, what is missing, and can it be compared with another number? Digital analytics\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/category\\\/digital-analytics\\\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/category\\\/digital-analytics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/\",\"name\":\"Lukas Wojcik - Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#\\\/schema\\\/person\\\/895f7604f9b6b71aad9bba33af28d0f9\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#\\\/schema\\\/person\\\/895f7604f9b6b71aad9bba33af28d0f9\",\"name\":\"Lukas Wojcik\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/lw-x2.jpg\",\"url\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/lw-x2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/lw-x2.jpg\",\"width\":424,\"height\":636,\"caption\":\"Lukas Wojcik\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/lw-x2.jpg\"},\"sameAs\":[\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Analytics | Lukas Wojcik","description":"A number in a dashboard often raises a question: Where does it come from, what is missing, and can it be compared with another number? Digital analytics\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lukaswojcik.com\/blog\/en\/category\/digital-analytics\/","og_locale":"en_US","og_type":"article","og_title":"Digital Analytics | Lukas Wojcik","og_description":"A number in a dashboard often raises a question: Where does it come from, what is missing, and can it be compared with another number? Digital analytics\u2026","og_url":"https:\/\/www.lukaswojcik.com\/blog\/en\/category\/digital-analytics\/","og_site_name":"Lukas Wojcik - Blog","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/08\/og-default.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/category\/digital-analytics\/","url":"https:\/\/www.lukaswojcik.com\/blog\/en\/category\/digital-analytics\/","name":"Digital Analytics | Lukas Wojcik","isPartOf":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/#website"},"description":"A number in a dashboard often raises a question: Where does it come from, what is missing, and can it be compared with another number? Digital analytics\u2026","breadcrumb":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/category\/digital-analytics\/#breadcrumb"},"inLanguage":"en-US"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/category\/digital-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lukaswojcik.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Digital Analytics"}]},{"@type":"WebSite","@id":"https:\/\/www.lukaswojcik.com\/blog\/#website","url":"https:\/\/www.lukaswojcik.com\/blog\/","name":"Lukas Wojcik - Blog","description":"","publisher":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/#\/schema\/person\/895f7604f9b6b71aad9bba33af28d0f9"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lukaswojcik.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.lukaswojcik.com\/blog\/#\/schema\/person\/895f7604f9b6b71aad9bba33af28d0f9","name":"Lukas Wojcik","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/07\/lw-x2.jpg","url":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/07\/lw-x2.jpg","contentUrl":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/07\/lw-x2.jpg","width":424,"height":636,"caption":"Lukas Wojcik"},"logo":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/07\/lw-x2.jpg"},"sameAs":["https:\/\/www.lukaswojcik.com\/blog"]}]}},"_links":{"self":[{"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/categories\/4","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/posts?categories=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}