{"id":6,"count":27,"description":"A campaign produces plenty of numbers. Which ones help with the next decision? This section looks at the technical and analytical side of online marketing, from clear campaign parameters to interpreting results.\n\nThe posts cover advertising platforms, conversions, attribution, UTM parameters and tests. I explain how the data is collected and where comparisons have limits, so you can approach reports with useful questions.","link":"https:\/\/www.lukaswojcik.com\/blog\/en\/category\/digital-marketing\/","name":"Digital Marketing","slug":"digital-marketing","taxonomy":"category","parent":0,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing | Lukas Wojcik<\/title>\n<meta name=\"description\" content=\"A campaign produces plenty of numbers. Which ones help with the next decision? 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