{"id":9321,"date":"2026-08-09T15:37:33","date_gmt":"2026-08-09T13:37:33","guid":{"rendered":"https:\/\/www.lukaswojcik.com\/blog\/werkzeuge\/gtm-datalayer-variable-path-flattener\/"},"modified":"2026-08-09T15:37:33","modified_gmt":"2026-08-09T13:37:33","slug":"gtm-datalayer-variable-path-flattener","status":"publish","type":"page","link":"https:\/\/www.lukaswojcik.com\/blog\/de\/werkzeuge\/gtm-datalayer-variable-path-flattener\/","title":{"rendered":"GTM DataLayer-Variablenpfade erzeugen"},"content":{"rendered":"<div class=\"gtm-analyser-container\" style=\"background: var(--bg-panel, #1e1e24); padding: 25px; border-radius: 8px; border: 1px solid var(--border, #2a2a35);\">\n<p style=\"color: var(--text-secondary); margin-bottom: 20px;\">\n        F\u00fcgen Sie ein verschachteltes <code>dataLayer<\/code>-JSON-Objekt ein, um exakte Pfade in Punktschreibweise f\u00fcr Variablen im Google Tag Manager zu erzeugen.\n    <\/p>\n<div style=\"margin-bottom: 15px;\">\n        <label style=\"color: var(--text-primary); font-weight: bold; display: block; margin-bottom: 6px;\">Verschachteltes DataLayer-Objekt:<\/label><br \/>\n        <textarea id=\"gtm-dl-input\" style=\"width: 100%; height: 150px; padding: 12px; background: var(--bg-body, #101416); border: 1px solid var(--border); color: var(--text-primary); border-radius: 6px; font-family: monospace; resize: vertical;\">{<br \/>\n  &#8220;event&#8221;: &#8220;purchase&#8221;,<br \/>\n  &#8220;ecommerce&#8221;: {<br \/>\n    &#8220;transaction_id&#8221;: &#8220;T_8493021&#8221;,<br \/>\n    &#8220;value&#8221;: 349.99,<br \/>\n    &#8220;items&#8221;: [<br \/>\n      { &#8220;item_id&#8221;: &#8220;RPI5_8GB&#8221;, &#8220;price&#8221;: 89.99 }<br \/>\n    ]<br \/>\n  }<br \/>\n}<\/textarea>\n    <\/div>\n<p>    <button id=\"flatten-dl-btn\" class=\"button\" style=\"background: var(--accent, #2ba6df); color: #0b1114; border: none; padding: 12px 24px; border-radius: 6px; font-weight: 700; cursor: pointer; margin-bottom: 20px;\">GTM-Variablenpfade erzeugen<\/button><\/p>\n<div id=\"gtm-dl-results\"><\/div>\n<\/div>\n<p><script>\ndocument.getElementById(\"flatten-dl-btn\").addEventListener(\"click\", () => {\n    const input = document.getElementById(\"gtm-dl-input\").value.trim();\n    const results = document.getElementById(\"gtm-dl-results\");<\/p>\n<p>    try {\n        const obj = JSON.parse(input);\n        const paths = [];<\/p>\n<p>        const recurse = (current, propPath) => {\n            if (Object(current) !== current) {\n                paths.push({ path: propPath, value: current });\n            } else if (Array.isArray(current)) {\n                current.forEach((item, idx) => recurse(item, propPath ? propPath + \".\" + idx : String(idx)));\n            } else {\n                for (const key in current) {\n                    if (Object.prototype.hasOwnProperty.call(current, key)) {\n                        recurse(current[key], propPath ? propPath + \".\" + key : key);\n                    }\n                }\n            }\n        };<\/p>\n<p>        recurse(obj, \"\");<\/p>\n<p>        const rows = paths.map(row => [\n            \"<\/p>\n<tr style='border-bottom:1px solid var(--border);'>\",\n            \"  <\/p>\n<td style='padding:10px; color:#51cf66; font-family:monospace;'>\" + row.path + \"<\/td>\n<p>\",\n            \"  <\/p>\n<td style='padding:10px; color:var(--text-primary); font-family:monospace;'>\" + String(row.value) + \"<\/td>\n<p>\",\n            \"<\/tr>\n<p>\"\n        ].join(\"\"));<\/p>\n<p>        results.innerHTML = [\n            \"<\/p>\n<table style='width:100%; border-collapse:collapse; background:var(--bg-body); border-radius:6px; overflow:hidden;'>\",\n            \"  <\/p>\n<thead>\n<tr style='border-bottom:1px solid var(--border); text-align:left;'>\",\n            \"    <\/p>\n<th style='padding:10px; color:var(--text-secondary);'>GTM-Variablenpfad<\/th>\n<p>\",\n            \"    <\/p>\n<th style='padding:10px; color:var(--text-secondary);'>Ausgelesener Wert<\/th>\n<p>\",\n            \"  <\/tr>\n<\/thead>\n<p>\",\n            \"  <\/p>\n<tbody>\" + rows.join(\"\") + \"<\/tbody>\n<p>\",\n            \"<\/table>\n<p>\"\n        ].join(\"\");<\/p>\n<p>    } catch (e) {\n        results.innerHTML = \"<\/p>\n<p style='color:#ff6b6b;'>Ung\u00fcltige JSON-Struktur.<\/p>\n<p>\";\n    }\n});\ndocument.getElementById(\"flatten-dl-btn\").click();\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wandelt verschachtelte dataLayer-JSON-Strukturen in kopierfertige Pfade in Punktschreibweise f\u00fcr Variablen im Google Tag Manager um.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":9283,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-tool-base.php","meta":{"footnotes":""},"class_list":["post-9321","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GTM DataLayer-Variablenpfade erzeugen - Lukas Wojcik - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lukaswojcik.com\/blog\/de\/werkzeuge\/gtm-datalayer-variable-path-flattener\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GTM DataLayer-Variablenpfade erzeugen - Lukas Wojcik - Blog\" \/>\n<meta property=\"og:description\" content=\"Wandelt verschachtelte dataLayer-JSON-Strukturen in kopierfertige Pfade in Punktschreibweise f\u00fcr Variablen im Google Tag Manager um.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lukaswojcik.com\/blog\/de\/werkzeuge\/gtm-datalayer-variable-path-flattener\/\" \/>\n<meta property=\"og:site_name\" content=\"Lukas Wojcik - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/08\/og-default.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/de\\\/werkzeuge\\\/gtm-datalayer-variable-path-flattener\\\/\",\"url\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/de\\\/werkzeuge\\\/gtm-datalayer-variable-path-flattener\\\/\",\"name\":\"GTM DataLayer-Variablenpfade erzeugen - Lukas Wojcik - Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#website\"},\"datePublished\":\"2026-08-09T13:37:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/de\\\/werkzeuge\\\/gtm-datalayer-variable-path-flattener\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/de\\\/werkzeuge\\\/gtm-datalayer-variable-path-flattener\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/de\\\/werkzeuge\\\/gtm-datalayer-variable-path-flattener\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Toolbox\",\"item\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/toolbox-2\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"GTM DataLayer-Variablenpfade erzeugen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/\",\"name\":\"Lukas Wojcik - Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#\\\/schema\\\/person\\\/895f7604f9b6b71aad9bba33af28d0f9\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#\\\/schema\\\/person\\\/895f7604f9b6b71aad9bba33af28d0f9\",\"name\":\"luky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/lw-x2.jpg\",\"url\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/lw-x2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/lw-x2.jpg\",\"width\":424,\"height\":636,\"caption\":\"luky\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/lw-x2.jpg\"},\"sameAs\":[\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GTM DataLayer-Variablenpfade erzeugen - Lukas Wojcik - Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lukaswojcik.com\/blog\/de\/werkzeuge\/gtm-datalayer-variable-path-flattener\/","og_locale":"en_US","og_type":"article","og_title":"GTM DataLayer-Variablenpfade erzeugen - Lukas Wojcik - Blog","og_description":"Wandelt verschachtelte dataLayer-JSON-Strukturen in kopierfertige Pfade in Punktschreibweise f\u00fcr Variablen im Google Tag Manager um.","og_url":"https:\/\/www.lukaswojcik.com\/blog\/de\/werkzeuge\/gtm-datalayer-variable-path-flattener\/","og_site_name":"Lukas Wojcik - Blog","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/08\/og-default.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.lukaswojcik.com\/blog\/de\/werkzeuge\/gtm-datalayer-variable-path-flattener\/","url":"https:\/\/www.lukaswojcik.com\/blog\/de\/werkzeuge\/gtm-datalayer-variable-path-flattener\/","name":"GTM DataLayer-Variablenpfade erzeugen - Lukas Wojcik - Blog","isPartOf":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/#website"},"datePublished":"2026-08-09T13:37:33+00:00","breadcrumb":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/de\/werkzeuge\/gtm-datalayer-variable-path-flattener\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lukaswojcik.com\/blog\/de\/werkzeuge\/gtm-datalayer-variable-path-flattener\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.lukaswojcik.com\/blog\/de\/werkzeuge\/gtm-datalayer-variable-path-flattener\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lukaswojcik.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Toolbox","item":"https:\/\/www.lukaswojcik.com\/blog\/toolbox-2\/"},{"@type":"ListItem","position":3,"name":"GTM DataLayer-Variablenpfade erzeugen"}]},{"@type":"WebSite","@id":"https:\/\/www.lukaswojcik.com\/blog\/#website","url":"https:\/\/www.lukaswojcik.com\/blog\/","name":"Lukas Wojcik - Blog","description":"","publisher":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/#\/schema\/person\/895f7604f9b6b71aad9bba33af28d0f9"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lukaswojcik.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.lukaswojcik.com\/blog\/#\/schema\/person\/895f7604f9b6b71aad9bba33af28d0f9","name":"luky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/07\/lw-x2.jpg","url":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/07\/lw-x2.jpg","contentUrl":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/07\/lw-x2.jpg","width":424,"height":636,"caption":"luky"},"logo":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/07\/lw-x2.jpg"},"sameAs":["https:\/\/www.lukaswojcik.com\/blog"]}]}},"_links":{"self":[{"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/pages\/9321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/comments?post=9321"}],"version-history":[{"count":0,"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/pages\/9321\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/pages\/9283"}],"wp:attachment":[{"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/media?parent=9321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}