{"id":9351,"date":"2026-08-09T15:38:13","date_gmt":"2026-08-09T13:38:13","guid":{"rendered":"https:\/\/www.lukaswojcik.com\/blog\/werkzeuge\/utm-builder\/"},"modified":"2026-08-09T15:38:13","modified_gmt":"2026-08-09T13:38:13","slug":"utm-builder","status":"publish","type":"page","link":"https:\/\/www.lukaswojcik.com\/blog\/de\/werkzeuge\/utm-builder\/","title":{"rendered":"UTM-Link-Generator"},"content":{"rendered":"<style>\n    .tool-content {\n        background: var(--bg-panel, #1e1e24);\n        padding: 25px;\n        border-radius: 8px;\n        border: 1px solid var(--border, #2a2a35);\n    }<\/p>\n<p>    .form-control {\n        width: 100%;\n        padding: 12px;\n        margin-top: 8px;\n        background: var(--bg-body, #15151a);\n        border: 1px solid var(--border);\n        color: var(--text-primary);\n        border-radius: 4px;\n        margin-bottom: 20px;\n    }<\/p>\n<p>    .param-row {\n        display: grid;\n        grid-template-columns: 1fr 1fr;\n        gap: 15px;\n        margin-bottom: 15px;\n    }<\/p>\n<p>    .param-row input {\n        width: 100%;\n        padding: 12px;\n        background: var(--bg-body);\n        border: 1px solid var(--border);\n        color: var(--text-primary);\n        border-radius: 4px;\n        box-sizing: border-box; \/* Wichtig, damit die Eingabefelder nicht \u00fcber das Raster hinauslaufen *\/\n    }<\/p>\n<p>    \/* Anpassung der Schaltfl\u00e4chen *\/\n    .button {\n        background-color: var(--accent);\n        color: #fff;\n        border: none;\n        padding: 12px 24px;\n        border-radius: 4px;\n        font-weight: 600;\n        cursor: pointer;\n        margin-right: 10px;\n        transition: opacity 0.2s;\n    }<\/p>\n<p>    .button:hover { opacity: 0.9; }<\/p>\n<p>    #validate-btn {\n        background: transparent;\n        border: 1px solid var(--accent);\n        color: var(--accent);\n    }<\/p>\n<p>    .duplicate-card {\n        background: var(--bg-body);\n        border-left: 4px solid var(--accent);\n        padding: 15px;\n        margin-top: 20px;\n        border-radius: 4px;\n        color: var(--text-primary);\n    }\n<\/style>\n<div class=\"tool-content\">\n<div style=\"margin-bottom: 20px;\">\n        <label>Basis-URL:<\/label><br \/>\n        <input type=\"text\" id=\"base-url\" class=\"form-control\" placeholder=\"https:\/\/example.com\">\n    <\/div>\n<div class=\"param-row\">\n        <input type=\"text\" id=\"utm-source\" placeholder=\"utm_source (z. B. newsletter)\"><br \/>\n        <input type=\"text\" id=\"utm-medium\" placeholder=\"utm_medium (z. B. email)\">\n    <\/div>\n<div class=\"param-row\">\n        <input type=\"text\" id=\"utm-campaign\" placeholder=\"utm_campaign (z. B. summer_sale)\"><br \/>\n        <input type=\"text\" id=\"utm-content\" placeholder=\"utm_content (optional)\">\n    <\/div>\n<p>    <button id=\"build-btn\" class=\"button\">URL erzeugen<\/button><br \/>\n    <button id=\"validate-btn\" class=\"button\" style=\"background:transparent; border:1px solid var(--accent);\">Link pr\u00fcfen<\/button><\/p>\n<div id=\"result-area\" style=\"margin-top:20px;\"><\/div>\n<\/div>\n<p><script>\nconst standardMediums = ['cpc', 'organic', 'email', 'social', 'referral', 'affiliate'];<\/p>\n<p>function getUrlParams() {\n    return {\n        source: document.getElementById('utm-source').value,\n        medium: document.getElementById('utm-medium').value,\n        campaign: document.getElementById('utm-campaign').value\n    };\n}<\/p>\n<p>document.getElementById('build-btn').addEventListener('click', () => {\n    const base = document.getElementById('base-url').value;\n    const params = getUrlParams();\n    const url = new URL(base);\n    Object.keys(params).forEach(k => params[k] && url.searchParams.set('utm_'+k, params[k]));\n    document.getElementById('result-area').innerHTML = `<\/p>\n<div class=\"duplicate-card\"><strong>Erzeugte URL:<\/strong><br \/>${url.toString()}<\/div>\n<p>`;\n});<\/p>\n<p>document.getElementById('validate-btn').addEventListener('click', () => {\n    const input = document.getElementById('base-url').value;\n    try {\n        const url = new URL(input);\n        const params = {\n            source: url.searchParams.get('utm_source'),\n            medium: url.searchParams.get('utm_medium'),\n            campaign: url.searchParams.get('utm_campaign')\n        };<\/p>\n<p>        let report = '<\/p>\n<ul>';\n        if (!params.source || !params.medium || !params.campaign) report += '<\/p>\n<li style=\"color:#ff6b6b\">Erforderliche UTM-Parameter fehlen (source, medium, campaign)<\/li>\n<p>';\n        if (params.medium && !standardMediums.includes(params.medium)) report += `<\/p>\n<li style=\"color:#ffc107\">Das Medium \"${params.medium}\" entspricht nicht dem Standard.<\/li>\n<p>`;\n        else report += '<\/p>\n<li style=\"color:#51cf66\">Das Medium entspricht der Standardbenennung.<\/li>\n<p>';\n        report += '<\/ul>\n<p>';<\/p>\n<p>        document.getElementById('result-area').innerHTML = `<\/p>\n<div class=\"duplicate-card\"><strong>Pr\u00fcfbericht:<\/strong>${report}<\/div>\n<p>`;\n    } catch {\n        alert('Ung\u00fcltiges URL-Format');\n    }\n});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Erzeugt Kampagnenlinks mit UTM-Parametern aus einer Basis-URL und pr\u00fcft bestehende Links auf fehlende Pflichtangaben und un\u00fcbliche Medium-Werte.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":9283,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-tool-base.php","meta":{"footnotes":""},"class_list":["post-9351","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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