{"id":10613,"date":"2026-10-01T07:20:00","date_gmt":"2026-10-01T05:20:00","guid":{"rendered":"https:\/\/www.lukaswojcik.com\/blog\/?p=10613"},"modified":"2026-09-25T09:45:52","modified_gmt":"2026-09-25T07:45:52","slug":"ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled","status":"publish","type":"post","link":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\/","title":{"rendered":"GA4 Behavioural Modelling: The Two Eligibility Thresholds and Where Modelled Figures Appear"},"content":{"rendered":"<p>The common reassurance after consent mode arrived was that modelling would catch the refusals. For most sites that is not true, and the reason sits in two sentences on Google&#8217;s help page.<\/p>\n<p>Behavioural modelling needs at least 1,000 events per day with storage denied, on at least seven days. And it needs at least 1,000 <em>daily users<\/em> sending events with storage granted, on at least seven of the previous 28 days. Both conditions at once.<\/p>\n<figure class=\"lw-diagram\">\n<img decoding=\"async\" src=\"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/diagrams\/modellschwellen-en.png\" width=\"1120\" height=\"580\" loading=\"lazy\" alt=\"Six small panels in two rows, each with 28 daily bars for events with storage denied and beneath them 28 for daily users with storage granted; a dashed line halfway up marks the thousand mark, and a badge on each panel states the verdict\"><figcaption>Because height is plotted logarithmically, the thousand mark sits halfway up every panel. What stays below it is immediately visible.<\/figcaption><\/figure>\n<h2>The two conditions are not symmetrical<\/h2>\n<p>The difference in wording is easy to skim past and decides the case: the first condition counts <em>events<\/em>, the second counts <em>users<\/em>. A site with many page views per visit reaches the first mark considerably sooner than the second, because one person generates a dozen events in a day and still remains one user.<\/p>\n<p>Then there is the windowing. The first condition asks for seven days, the second for seven out of 28. Both are minimums on rolling windows, and neither appears anywhere in the interface as a progress indicator.<\/p>\n<h2>Why the second condition is the harder one<\/h2>\n<p>Modelling needs examples. It transfers the behaviour of consenting people onto refusing ones, and for that it needs enough consenting people &#8211; not enough refusing ones. This puts a site with a high refusal rate in an awkward position: plenty of gaps to fill and too little material to fill them with.<\/p>\n<p>That exact case is the fifth panel in the picture. The upper row sits far above the line, the lower one just below, and the verdict is nonetheless: not modelled. Anyone looking only at the refusal rate reads that as a fault.<\/p>\n<h2>Where modelled figures appear and where they do not<\/h2>\n<p>Once the thresholds are met, estimated values appear in the standard reports, for instance under users, sessions and new users. The list of where they do <em>not<\/em> appear is longer and matters more in practice.<\/p>\n<pre class=\"wp-block-kevinbatdorf-code-block-pro\"><code>Modelled values appear in\n\n  standard reports          users, sessions, new users\n\nModelled values do not appear in\n\n  BigQuery export           not at all\n  audiences                 no\n  user explorer             no\n  cohort exploration        no\n  segments with sequences   no\n  retention reports         no\n  predictive metrics        no\n  path and funnel analysis  handled differently\n\n  Consequence: the interface and the export count differently,\n  and both are right. The difference is the modelling.<\/code><\/pre>\n<p>The report in the interface therefore holds a figure that cannot be reproduced from the export &#8211; not through a fault, but because one figure contains an estimate and the other does not. Using both sources side by side and hunting for the discrepancy means hunting for something that has no cause in the data.<\/p>\n<h2>Eligibility is not permanent<\/h2>\n<p>Google&#8217;s page states explicitly that a property which once met the prerequisites and later does not loses the estimated data &#8211; and gets it back if it meets them again. Neither transition is announced.<\/p>\n<p>For a time series that means the counting method can change mid-course without a note beside it. A site with seasonal traffic may pass through this twice a year. The fourth panel is therefore the uncomfortable case rather than the third: missing the line clearly at least yields a consistent time series.<\/p>\n<p>The page likewise states that the external prerequisites are not a guarantee. The model applies criteria of its own on top, and the ones named are the ratio of new to returning users and the ratio of users to sessions.<\/p>\n<h2>What follows from this<\/h2>\n<p>The thresholds themselves can be checked, and that is the first step. Two figures suffice: events per day with storage denied, and daily consenting users. Both are in the property, and the answer is a yes or a no rather than a feeling.<\/p>\n<p>If the answer is no, the consequence is not helplessness but clarity: the reported figures are then counted values from consenting people only, and the refusing portion is missing entirely. That is an honester basis than a figure whose estimated share nobody knows. Estimating the missing portion anyway means doing the arithmetic oneself &#8211; and that arithmetic starts with the refusal rate, which is measurable in any case.<\/p>\n<div class=\"lw-faq\">\n<h2>Questions and answers<\/h2>\n<h3>How many daily users does a site with a high refusal rate need for modelling to be possible at all?<\/h3>\n<p>The second condition can be converted directly. If 1,000 consenting users per day are required and a share q refuses, the site needs at least 1,000 \/ (1 \u2212 q) users a day in total. At an assumed refusal rate of 60 per cent that is 2,500, at 80 per cent 5,000, in each case on at least seven of the previous 28 days. The calculation assumes that the rate refers to users; a rate per session or per banner impression can differ.<\/p>\n<p>The first condition is then usually met already, but only if refusing visitors send events at all. That only happens when the tag loads without consent too and sends cookieless pings, as in advanced consent mode. In basic mode the tag loads only after consent, no events with storage denied arise, and the first condition stays at zero, however large the site is.<\/p>\n<h3>Does a GA4 setting also decide whether modelled figures appear?<\/h3>\n<p>Yes, the reporting identity setting, which determines which identifiers GA4 uses to attribute activity to users. Modelled figures only appear with the Blended option; with Observed or Device-based, the reports show counted values only, even when both thresholds are met. The setting affects reporting only, not data collection, so switching it also changes retroactively which figure a time series shows.<\/p>\n<\/div>\n<div class=\"lw-quellen\">\n<h2>Sources<\/h2>\n<ul>\n<li><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics 4 developer guide<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Behavioural modelling needs 1,000 events a day with storage denied and 1,000 daily users with storage granted, at the same time. The second condition counts users rather than events, which is why a high refusal rate makes modelling less likely rather than more.<\/p>\n","protected":false},"author":1,"featured_media":18768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[91041,91297,91258],"class_list":["post-10613","post","type-post","status-publish","format-standard","hentry","category-digital-analytics","tag-consent-mode-v2","tag-data-quality","tag-google-analytics-4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GA4 Behavioural Modelling: The Two Eligibility Thresholds and Where Modelled Figures Appear | Lukas Wojcik<\/title>\n<meta name=\"description\" content=\"The two eligibility thresholds for GA4 behavioural modelling, where modelled figures appear, and why eligibility can be lost without notice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA4 Behavioural Modelling: The Two Eligibility Thresholds and Where Modelled Figures Appear | Lukas Wojcik\" \/>\n<meta property=\"og:description\" content=\"The two eligibility thresholds for GA4 behavioural modelling, where modelled figures appear, and why eligibility can be lost without notice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\/\" \/>\n<meta property=\"og:site_name\" content=\"Lukas Wojcik - Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-01T05:20:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/09\/hero-10613-ga4-behavioural-modelling-the-two-el-k.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukas Wojcik\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukas Wojcik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\\\/\"},\"author\":{\"name\":\"Lukas Wojcik\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#\\\/schema\\\/person\\\/895f7604f9b6b71aad9bba33af28d0f9\"},\"headline\":\"GA4 Behavioural Modelling: The Two Eligibility Thresholds and Where Modelled Figures Appear\",\"datePublished\":\"2026-10-01T05:20:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\\\/\"},\"wordCount\":881,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#\\\/schema\\\/person\\\/895f7604f9b6b71aad9bba33af28d0f9\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/hero-10613-ga4-behavioural-modelling-the-two-el-k.png\",\"keywords\":[\"Consent Mode v2\",\"Data Quality\",\"Google Analytics 4\"],\"articleSection\":[\"Digital Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\\\/\",\"url\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\\\/\",\"name\":\"GA4 Behavioural Modelling: The Two Eligibility Thresholds and Where Modelled Figures Appear | Lukas Wojcik\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/hero-10613-ga4-behavioural-modelling-the-two-el-k.png\",\"datePublished\":\"2026-10-01T05:20:00+00:00\",\"description\":\"The two eligibility thresholds for GA4 behavioural modelling, where modelled figures appear, and why eligibility can be lost without notice.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/hero-10613-ga4-behavioural-modelling-the-two-el-k.png\",\"contentUrl\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/hero-10613-ga4-behavioural-modelling-the-two-el-k.png\",\"width\":1200,\"height\":630,\"caption\":\"GA4 Behavioural Modelling: The Two Eligibility Thresholds and Where Modelled Figures Appear\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GA4 Behavioural Modelling: The Two Eligibility Thresholds and Where Modelled Figures Appear\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/\",\"name\":\"Lukas Wojcik - Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#\\\/schema\\\/person\\\/895f7604f9b6b71aad9bba33af28d0f9\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#\\\/schema\\\/person\\\/895f7604f9b6b71aad9bba33af28d0f9\",\"name\":\"Lukas Wojcik\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/lw-x2.jpg\",\"url\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/lw-x2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/lw-x2.jpg\",\"width\":424,\"height\":636,\"caption\":\"Lukas Wojcik\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/lw-x2.jpg\"},\"sameAs\":[\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GA4 Behavioural Modelling: The Two Eligibility Thresholds and Where Modelled Figures Appear | Lukas Wojcik","description":"The two eligibility thresholds for GA4 behavioural modelling, where modelled figures appear, and why eligibility can be lost without notice.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\/","og_locale":"en_US","og_type":"article","og_title":"GA4 Behavioural Modelling: The Two Eligibility Thresholds and Where Modelled Figures Appear | Lukas Wojcik","og_description":"The two eligibility thresholds for GA4 behavioural modelling, where modelled figures appear, and why eligibility can be lost without notice.","og_url":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\/","og_site_name":"Lukas Wojcik - Blog","article_published_time":"2026-10-01T05:20:00+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/09\/hero-10613-ga4-behavioural-modelling-the-two-el-k.png","type":"image\/png"}],"author":"Lukas Wojcik","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lukas Wojcik","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\/#article","isPartOf":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\/"},"author":{"name":"Lukas Wojcik","@id":"https:\/\/www.lukaswojcik.com\/blog\/#\/schema\/person\/895f7604f9b6b71aad9bba33af28d0f9"},"headline":"GA4 Behavioural Modelling: The Two Eligibility Thresholds and Where Modelled Figures Appear","datePublished":"2026-10-01T05:20:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\/"},"wordCount":881,"commentCount":0,"publisher":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/#\/schema\/person\/895f7604f9b6b71aad9bba33af28d0f9"},"image":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/09\/hero-10613-ga4-behavioural-modelling-the-two-el-k.png","keywords":["Consent Mode v2","Data Quality","Google Analytics 4"],"articleSection":["Digital Analytics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\/","url":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\/","name":"GA4 Behavioural Modelling: The Two Eligibility Thresholds and Where Modelled Figures Appear | Lukas Wojcik","isPartOf":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\/#primaryimage"},"image":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/09\/hero-10613-ga4-behavioural-modelling-the-two-el-k.png","datePublished":"2026-10-01T05:20:00+00:00","description":"The two eligibility thresholds for GA4 behavioural modelling, where modelled figures appear, and why eligibility can be lost without notice.","breadcrumb":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\/#primaryimage","url":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/09\/hero-10613-ga4-behavioural-modelling-the-two-el-k.png","contentUrl":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/09\/hero-10613-ga4-behavioural-modelling-the-two-el-k.png","width":1200,"height":630,"caption":"GA4 Behavioural Modelling: The Two Eligibility Thresholds and Where Modelled Figures Appear"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/ga4-behavioural-modelling-the-two-eligibility-thresholds-and-where-modelled\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lukaswojcik.com\/blog\/"},{"@type":"ListItem","position":2,"name":"GA4 Behavioural Modelling: The Two Eligibility Thresholds and Where Modelled Figures Appear"}]},{"@type":"WebSite","@id":"https:\/\/www.lukaswojcik.com\/blog\/#website","url":"https:\/\/www.lukaswojcik.com\/blog\/","name":"Lukas Wojcik - Blog","description":"","publisher":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/#\/schema\/person\/895f7604f9b6b71aad9bba33af28d0f9"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lukaswojcik.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.lukaswojcik.com\/blog\/#\/schema\/person\/895f7604f9b6b71aad9bba33af28d0f9","name":"Lukas Wojcik","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/07\/lw-x2.jpg","url":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/07\/lw-x2.jpg","contentUrl":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/07\/lw-x2.jpg","width":424,"height":636,"caption":"Lukas Wojcik"},"logo":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/07\/lw-x2.jpg"},"sameAs":["https:\/\/www.lukaswojcik.com\/blog"]}]}},"_links":{"self":[{"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/posts\/10613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/comments?post=10613"}],"version-history":[{"count":4,"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/posts\/10613\/revisions"}],"predecessor-version":[{"id":20956,"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/posts\/10613\/revisions\/20956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/media\/18768"}],"wp:attachment":[{"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/media?parent=10613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/categories?post=10613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/tags?post=10613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}