{"id":450,"date":"2026-09-08T10:10:00","date_gmt":"2026-09-08T08:10:00","guid":{"rendered":"https:\/\/www.lukaswojcik.com\/?p=450"},"modified":"2026-09-09T12:29:15","modified_gmt":"2026-09-09T10:29:15","slug":"automated-ga4-meta-capi-event-validation-bigquery-en","status":"publish","type":"post","link":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/tutorials\/automated-ga4-meta-capi-event-validation-bigquery-en\/","title":{"rendered":"Automated GA4 &#038; Meta CAPI Event Validation in BigQuery"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Modern conversion attribution relies on parallel event transmission: client-side browser tracking via Google Analytics 4 (GA4) alongside server-side tracking via Meta Conversions API (CAPI). However, browser restrictions, Intelligent Tracking Prevention (ITP), ad blockers, and network timeouts frequently cause discrepancies between client-side and server-side event pipelines. Implementing an automated event reconciliation pipeline in Google BigQuery allows data engineering teams to continuously monitor conversion integrity, detect missing conversions, and verify event deduplication parameters in near real-time.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">1. Architectural Framework: Dual-Stream Event Tracking<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Reconciling GA4 and Meta CAPI event streams requires a shared, immutable cryptographic identifier across both systems. The reconciliation model is built upon three foundational components:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Deduplication Key (<code>event_id<\/code> \/ <code>transaction_id<\/code>):<\/strong> Every conversion event generated on the web application must assign a unique UUIDv4 string. This string is transmitted simultaneously as a custom parameter in GA4 (<code>event_id<\/code>) and as the native <code>event_id<\/code> parameter in the Meta CAPI payload.<\/li>\r\n<li><strong>GA4 BigQuery Daily Export:<\/strong> Raw event streams are exported automatically into the dataset <code>analytics_XXXXXXXXX.events_YYYYMMDD<\/code>.<\/li>\r\n<li><strong>Meta CAPI Server-Side Log Table:<\/strong> A dedicated BigQuery table (e.g., populated via server-side Google Tag Manager BigQuery logging tags or custom webhook sinks) recording all outbound CAPI requests and HTTP response codes.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">2. Step-by-Step BigQuery Schema Preparation<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">To enable accurate SQL reconciliation, both data streams must be normalized into staging views before joining:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><strong>Extracting GA4 Conversions:<\/strong> In BigQuery, create a dedicated view that flattens GA4 conversion events (such as <code>purchase<\/code> or <code>generate_lead<\/code>) and extracts the custom <code>event_id<\/code> parameter from the nested <code>event_params<\/code> array.<\/li>\r\n<li><strong>Extracting Meta CAPI Server Logs:<\/strong> Create a matching view from the server-side log table that filters for successful HTTP 200 responses from the Meta Graph API and casts the timestamp to UTC.<\/li>\r\n<li><strong>Time-Window Partitioning:<\/strong> Since server-side retries or offline batch uploads can delay CAPI transmission, reconciliation queries must evaluate a rolling 48-hour time window to prevent false-positive discrepancy alerts.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">3. Step-by-Step SQL Reconciliation Query Setup<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The following production-grade SQL query performs a <code>FULL OUTER JOIN<\/code> between the normalized GA4 and Meta CAPI conversion streams, categorizing each transaction to expose silent data losses:<\/p>\r\n\r\n\r\n\r\n<pre class=\"wp-block-code\"><code class=\"language-sql\">WITH ga4_events AS (\n    SELECT\n        event_date,\n        TIMESTAMP_MICROS(event_timestamp) AS ga4_event_time,\n        (SELECT value.string_value FROM UNNEST(event_params) WHERE key = 'event_id') AS event_id,\n        event_name\n    FROM\n        `project_id.analytics_XXXXXXXXX.events_*`\n    WHERE\n        _TABLE_SUFFIX = FORMAT_DATE('%Y%m%d', DATE_SUB(CURRENT_DATE(), INTERVAL 1 DAY))\n        AND event_name IN ('purchase', 'generate_lead')\n),\ncapi_events AS (\n    SELECT\n        DATE(event_timestamp) AS event_date,\n        event_timestamp AS capi_event_time,\n        event_id,\n        event_name AS capi_event_name\n    FROM\n        `project_id.meta_capi_logs.outbound_events`\n    WHERE\n        DATE(event_timestamp) = DATE_SUB(CURRENT_DATE(), INTERVAL 1 DAY)\n        AND http_status_code = 200\n)\nSELECT\n    COALESCE(g.event_id, c.event_id) AS event_id,\n    g.event_name AS ga4_name,\n    c.capi_event_name AS capi_name,\n    CASE\n        WHEN g.event_id IS NOT NULL AND c.event_id IS NOT NULL THEN 'MATCHED_BOTH'\n        WHEN g.event_id IS NOT NULL AND c.event_id IS NULL THEN 'MISSING_IN_META_CAPI'\n        WHEN g.event_id IS NULL AND c.event_id IS NOT NULL THEN 'MISSING_IN_GA4_BROWSER'\n    END AS reconciliation_status\nFROM\n    ga4_events g\nFULL OUTER JOIN\n    capi_events c\n    ON g.event_id = c.event_id;<\/code><\/pre>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">4. Step-by-Step Automated Alerting Configuration<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">To automate operational monitoring without requiring manual SQL execution, scheduled validation must be configured:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><strong>BigQuery Scheduled Query:<\/strong> Navigate to BigQuery and select <code>Schedule &gt; Create Scheduled Query<\/code>. Set the schedule to run daily at 06:00 UTC (after GA4 exports are finalized) and save the output into a monitoring table named <code>analytics_validation.daily_capi_reconciliation<\/code>.<\/li>\r\n<li><strong>Threshold Detection View:<\/strong> Create an aggregation query that calculates the daily discrepancy percentage:\r\n    <br><code>SELECT COUNTIF(reconciliation_status != 'MATCHED_BOTH') \/ COUNT(*) * 100 AS error_rate_pct FROM `analytics_validation.daily_capi_reconciliation`;<\/code>\r\n<\/li>\r\n<li><strong>Cloud Monitoring Alert Policy:<\/strong> In Google Cloud Monitoring, create a log-based metric tracking the scheduled query execution. Define an alert policy that triggers automated Slack or PagerDuty webhooks if the discrepancy rate exceeds 5.0% on any consecutive 24-hour window.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">5. Summary &amp; Architectural Value<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What this tutorial achieves:<\/strong> The deployment of a fully automated SQL validation and alerting pipeline in BigQuery that continuously reconciles GA4 client-side events with Meta Conversions API server-side logs using unique deduplication keys.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Resulting value:<\/strong> Analytics and performance marketing teams gain complete transparency over conversion integrity. Discrepancies caused by broken browser scripts, Safari ITP restrictions, ad blockers, or server-side endpoint failures are flagged immediately. Furthermore, verifying that <code>event_id<\/code> parameters match across both channels prevents Meta Smart Bidding algorithms from double-counting conversions, ensuring accurate ROAS reporting and optimal bidding efficiency.<\/p>\r\n\n\n<div class=\"lw-quellen\">\n<h2>Sources<\/h2>\n<ul>\n<li><a href=\"https:\/\/docs.cloud.google.com\/bigquery\/docs\" target=\"_blank\" rel=\"noopener noreferrer\">BigQuery documentation<\/a><\/li>\n<li><a href=\"https:\/\/developers.facebook.com\/documentation\/ads-commerce\/conversions-api\" target=\"_blank\" rel=\"noopener noreferrer\">Conversions API documentation<\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A technical step-by-step tutorial on building an automated event reconciliation and validation pipeline between GA4 and Meta Conversions API in BigQuery.<\/p>\n","protected":false},"author":1,"featured_media":14010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113],"tags":[91333,91261,91297,91258,91057,91516,91219],"class_list":["post-450","post","type-post","status-publish","format-standard","hentry","category-tutorials","tag-bigquery","tag-conversion-tracking","tag-data-quality","tag-google-analytics-4","tag-meta-conversions-api","tag-tracking","tag-tutorial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automated GA4 &amp; Meta CAPI Event Validation in BigQuery - Lukas Wojcik - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/tutorials\/automated-ga4-meta-capi-event-validation-bigquery-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automated GA4 &amp; Meta CAPI Event Validation in BigQuery - Lukas Wojcik - Blog\" \/>\n<meta property=\"og:description\" content=\"A technical step-by-step tutorial on building an automated event reconciliation and validation pipeline between GA4 and Meta Conversions API in BigQuery.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/tutorials\/automated-ga4-meta-capi-event-validation-bigquery-en\/\" \/>\n<meta property=\"og:site_name\" content=\"Lukas Wojcik - Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-08T08:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-09T10:29:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/09\/hero-450-automated-ga4-meta-capi-event-valida-g.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"luky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"luky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/tutorials\\\/automated-ga4-meta-capi-event-validation-bigquery-en\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/tutorials\\\/automated-ga4-meta-capi-event-validation-bigquery-en\\\/\"},\"author\":{\"name\":\"luky\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#\\\/schema\\\/person\\\/895f7604f9b6b71aad9bba33af28d0f9\"},\"headline\":\"Automated GA4 &#038; Meta CAPI Event Validation in BigQuery\",\"datePublished\":\"2026-09-08T08:10:00+00:00\",\"dateModified\":\"2026-09-09T10:29:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/tutorials\\\/automated-ga4-meta-capi-event-validation-bigquery-en\\\/\"},\"wordCount\":524,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#\\\/schema\\\/person\\\/895f7604f9b6b71aad9bba33af28d0f9\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/tutorials\\\/automated-ga4-meta-capi-event-validation-bigquery-en\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/hero-450-automated-ga4-meta-capi-event-valida-g.png\",\"keywords\":[\"BigQuery\",\"Conversion Tracking\",\"Data Quality\",\"Google Analytics 4\",\"Meta Conversions API\",\"Tracking\",\"Tutorial\"],\"articleSection\":[\"Tutorials\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/tutorials\\\/automated-ga4-meta-capi-event-validation-bigquery-en\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/tutorials\\\/automated-ga4-meta-capi-event-validation-bigquery-en\\\/\",\"url\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/tutorials\\\/automated-ga4-meta-capi-event-validation-bigquery-en\\\/\",\"name\":\"Automated GA4 & Meta CAPI Event Validation in BigQuery - Lukas Wojcik - Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/tutorials\\\/automated-ga4-meta-capi-event-validation-bigquery-en\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/tutorials\\\/automated-ga4-meta-capi-event-validation-bigquery-en\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/hero-450-automated-ga4-meta-capi-event-valida-g.png\",\"datePublished\":\"2026-09-08T08:10:00+00:00\",\"dateModified\":\"2026-09-09T10:29:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/tutorials\\\/automated-ga4-meta-capi-event-validation-bigquery-en\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/tutorials\\\/automated-ga4-meta-capi-event-validation-bigquery-en\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/tutorials\\\/automated-ga4-meta-capi-event-validation-bigquery-en\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/hero-450-automated-ga4-meta-capi-event-valida-g.png\",\"contentUrl\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/hero-450-automated-ga4-meta-capi-event-valida-g.png\",\"width\":1200,\"height\":630,\"caption\":\"Automated GA4 & Meta CAPI Event Validation in BigQuery\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/en\\\/digital-analytics\\\/tutorials\\\/automated-ga4-meta-capi-event-validation-bigquery-en\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Automated GA4 &#038; Meta CAPI Event Validation in BigQuery\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/\",\"name\":\"Lukas Wojcik - Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#\\\/schema\\\/person\\\/895f7604f9b6b71aad9bba33af28d0f9\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/#\\\/schema\\\/person\\\/895f7604f9b6b71aad9bba33af28d0f9\",\"name\":\"luky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/lw-x2.jpg\",\"url\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/lw-x2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/lw-x2.jpg\",\"width\":424,\"height\":636,\"caption\":\"luky\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/lw-x2.jpg\"},\"sameAs\":[\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\"],\"url\":\"https:\\\/\\\/www.lukaswojcik.com\\\/blog\\\/author\\\/luky\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Automated GA4 & Meta CAPI Event Validation in BigQuery - Lukas Wojcik - Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/tutorials\/automated-ga4-meta-capi-event-validation-bigquery-en\/","og_locale":"en_US","og_type":"article","og_title":"Automated GA4 & Meta CAPI Event Validation in BigQuery - Lukas Wojcik - Blog","og_description":"A technical step-by-step tutorial on building an automated event reconciliation and validation pipeline between GA4 and Meta Conversions API in BigQuery.","og_url":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/tutorials\/automated-ga4-meta-capi-event-validation-bigquery-en\/","og_site_name":"Lukas Wojcik - Blog","article_published_time":"2026-09-08T08:10:00+00:00","article_modified_time":"2026-09-09T10:29:15+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/09\/hero-450-automated-ga4-meta-capi-event-valida-g.png","type":"image\/png"}],"author":"luky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"luky","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/tutorials\/automated-ga4-meta-capi-event-validation-bigquery-en\/#article","isPartOf":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/tutorials\/automated-ga4-meta-capi-event-validation-bigquery-en\/"},"author":{"name":"luky","@id":"https:\/\/www.lukaswojcik.com\/blog\/#\/schema\/person\/895f7604f9b6b71aad9bba33af28d0f9"},"headline":"Automated GA4 &#038; Meta CAPI Event Validation in BigQuery","datePublished":"2026-09-08T08:10:00+00:00","dateModified":"2026-09-09T10:29:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/tutorials\/automated-ga4-meta-capi-event-validation-bigquery-en\/"},"wordCount":524,"commentCount":0,"publisher":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/#\/schema\/person\/895f7604f9b6b71aad9bba33af28d0f9"},"image":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/tutorials\/automated-ga4-meta-capi-event-validation-bigquery-en\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/09\/hero-450-automated-ga4-meta-capi-event-valida-g.png","keywords":["BigQuery","Conversion Tracking","Data Quality","Google Analytics 4","Meta Conversions API","Tracking","Tutorial"],"articleSection":["Tutorials"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/tutorials\/automated-ga4-meta-capi-event-validation-bigquery-en\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/tutorials\/automated-ga4-meta-capi-event-validation-bigquery-en\/","url":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/tutorials\/automated-ga4-meta-capi-event-validation-bigquery-en\/","name":"Automated GA4 & Meta CAPI Event Validation in BigQuery - Lukas Wojcik - Blog","isPartOf":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/tutorials\/automated-ga4-meta-capi-event-validation-bigquery-en\/#primaryimage"},"image":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/tutorials\/automated-ga4-meta-capi-event-validation-bigquery-en\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/09\/hero-450-automated-ga4-meta-capi-event-valida-g.png","datePublished":"2026-09-08T08:10:00+00:00","dateModified":"2026-09-09T10:29:15+00:00","breadcrumb":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/tutorials\/automated-ga4-meta-capi-event-validation-bigquery-en\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/tutorials\/automated-ga4-meta-capi-event-validation-bigquery-en\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/tutorials\/automated-ga4-meta-capi-event-validation-bigquery-en\/#primaryimage","url":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/09\/hero-450-automated-ga4-meta-capi-event-valida-g.png","contentUrl":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/09\/hero-450-automated-ga4-meta-capi-event-valida-g.png","width":1200,"height":630,"caption":"Automated GA4 & Meta CAPI Event Validation in BigQuery"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lukaswojcik.com\/blog\/en\/digital-analytics\/tutorials\/automated-ga4-meta-capi-event-validation-bigquery-en\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lukaswojcik.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Automated GA4 &#038; Meta CAPI Event Validation in BigQuery"}]},{"@type":"WebSite","@id":"https:\/\/www.lukaswojcik.com\/blog\/#website","url":"https:\/\/www.lukaswojcik.com\/blog\/","name":"Lukas Wojcik - Blog","description":"","publisher":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/#\/schema\/person\/895f7604f9b6b71aad9bba33af28d0f9"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lukaswojcik.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.lukaswojcik.com\/blog\/#\/schema\/person\/895f7604f9b6b71aad9bba33af28d0f9","name":"luky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/07\/lw-x2.jpg","url":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/07\/lw-x2.jpg","contentUrl":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/07\/lw-x2.jpg","width":424,"height":636,"caption":"luky"},"logo":{"@id":"https:\/\/www.lukaswojcik.com\/blog\/wp-content\/uploads\/2026\/07\/lw-x2.jpg"},"sameAs":["https:\/\/www.lukaswojcik.com\/blog"],"url":"https:\/\/www.lukaswojcik.com\/blog\/author\/luky\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/posts\/450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/comments?post=450"}],"version-history":[{"count":2,"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/posts\/450\/revisions"}],"predecessor-version":[{"id":11868,"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/posts\/450\/revisions\/11868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/media\/14010"}],"wp:attachment":[{"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/media?parent=450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/categories?post=450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lukaswojcik.com\/blog\/wp-json\/wp\/v2\/tags?post=450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}