English
Deutsch
Polski
Automated Data Quality Alerts for GA4 with Looker Studio & BigQuery
A technical tutorial on building an automated statistical anomaly detection and alerting pipeline for GA4 using Google BigQuery and Looker Studio.
Tutorials
15 articles in this category
Follow this category by RSS
GA4 E-Commerce in SPAs: Coordinating Events and Data
A technical tutorial on implementing deterministic, race-condition-free GA4 e-commerce tracking in Single-Page Applications (React, Vue, Next.js).
Automated GA4 & Meta CAPI Event Validation in BigQuery
A technical step-by-step tutorial on building an automated event reconciliation and validation pipeline between GA4 and Meta Conversions API in BigQuery.
Tutorial: Server-Side IP Anonymization: GA4, Adobe Launch, and Jentis
Mask IP addresses server-side: configuration in sGTM, Adobe and Jentis, with effects on GA4 location data and conversions APIs. The guide separates platform configuration, forwarding masked addresses and effects on geographic reporting.
Tutorial: Implementing Custom Dimensions in Matomo
Custom Dimensions add descriptive attributes to Matomo data: for example, a membership tier for a visit or an article category for a page view. A dimension is a label for grouping data, not a metric such as a count or duration. The setup requires a matching dimension ID, the right scope and a value available […]
