From pixel to server: tracking that holds
3 published · 3 more to come
Articles that build on each other, in reading order.
3 published · 3 more to come
4 published
2 published · 6 more to come
1 published · 3 more to come
Since June 2026 a BigQuery Data Transfer Service backfill can overwrite complete history with empty results, and the Google Signals setting governs less than it once did.
Google Ads now deletes performance data after 37 months, and the line moves daily; here is the arithmetic, a resumable backfill job, and the numbers people are wrongly quoting.
An architectural guide on overcoming Safari ITP 7-day cookie caps using true first-party edge routing, server-managed cookies, and Google Tag Gateway.
How to enrich incoming analytics hits in Server-Side GTM with CRM attributes via Google Cloud Firestore without exposing PII in the browser.
The passkey requirement that started rolling out on 5 August applies to the user account behind your authorization, not to the OAuth client, and service accounts are exempt.
Amazon Ads refresh tokens issued since 30 July 2026 die 365 days after advertiser consent, using them changes nothing, and no reminder is sent.
Between 11 and 26 August 2026 three deadlines take effect: a BigQuery billing label change, the Adobe Analytics API 1.4 end of life, and the Shopify checkout migration for shops without Plus.
The landscape of digital analytics has undergone a radical transformation over the past three decades. What began as a highly technical, infrastructure-heavy process has evolved into a sophisticated discipline balancing data accuracy with stringent privacy regulations. The trajectory of web tracking reveals a clear pattern: a shift from raw server data to client-side cookies, and […]
On October 27, 2026 the core Graph API v26.0 changes hit every supported version at once, so pinning is no mitigation; here is an audit script that finds your exposure.
A technical breakdown of the GA4 gcd parameter bit-logic, server-side debugging in ssGTM, and identifying CMP race conditions.
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