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PolskiFrom visits to payments: expected new customers, acquisition cost and recovery of sales spending.
All monetary amounts use the same currency and exclude VAT. Example values are assumptions, not provider prices. Inputs and calculations stay in the browser.
Calculation model and assumptions
Expected payers = visits × signup rate × activation rate × payment rate. Total acquisition spending = marketing spending + sales hours × hourly cost. CAC = spending / expected payers. Payback = CAC / (net price − variable monthly cost). Visits required for the target are rounded up. The table changes only the payment rate, keeping spending fixed. Expected values do not guarantee sales; churn, payment fees, tax and working capital are excluded.
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Sources and definitions
FAQ
Are inputs transmitted?
The calculator processes inputs locally in the browser. CSV files are also generated locally. The page does not store scenario inputs on the server.
What are the model limitations?
The model compares one monthly funnel. Labor for free channels belongs in acquisition spending. Zero sales and a non-positive contribution margin produce no calculable payback.