LW IT Solutions
59 articles in this category
Follow this category by RSSThe landscape of digital analytics has undergone a radical transformation over the past three decades. What began as a highly technical, infrastructure-heavy process has evolved into a sophisticated discipline balancing data accuracy with stringent privacy regulations. The trajectory of web tracking reveals a clear pattern: a shift from raw server data to client-side cookies, and […]
A technical breakdown of the GA4 gcd parameter bit-logic, server-side debugging in ssGTM, and identifying CMP race conditions.
Investigate GA4 measurement gaps: server-side tracking, Consent Mode, Enhanced Conversions and limits of delayed conversion reporting. The FAQs add reporting identity, modeling thresholds and the attribution of later CRM outcomes to original sessions.
Migrate the GA4 client ID to Server-Side GTM: _ga, FPID and the Migrate from JavaScript Managed Client ID setting and its limits. The article explains the transition between browser-managed and server-managed identifiers and the effect of expired cookies.
Mask IP addresses server-side: configuration in sGTM, Adobe and Jentis, with effects on GA4 location data and conversions APIs. The guide separates platform configuration, forwarding masked addresses and effects on geographic reporting.
Custom Dimensions in Matomo let you track attributes beyond the standard metrics, such as content categories, membership levels or author names. You define your own parameters and use them to segment the data according to your needs. This guide walks through the implementation. Step 1: Defining Dimensions in the Admin Panel The configuration begins within […]
Cookieless pings in Consent Mode: compare Basic and Advanced setups and examine their role in GA4 and Google Ads modeling. The article distinguishes tag blocking, cookieless transmission and modeled reporting data.
Configure Google Consent Mode v2: consent signals, GTM setup and tag settings with examples for analytics and advertising. The guide compares GTM and direct gtag.js implementations, including the order of default and updated consent states.
GA4 Cross-Channel Conversions and Budget Allocation: A Technical Deep Dive In today’s fragmented digital landscape, users rarely convert after a single interaction. They might discover a product via a generic Google Search, click a retargeting ad on LinkedIn a few days later, and finally convert through a direct email campaign. For a data-driven architect, relying […]
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