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Structuring a Flawless B2B Lead Funnel with UTM Inheritance
A technical step-by-step tutorial on implementing persistent UTM and click-parameter inheritance for multi-touch B2B lead attribution and CRM synchronization.
Digital Marketing
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Conversions API Hashing: Normalising Customer Parameters Before SHA-256 and Which Fields Stay Unhashed
Every customer parameter in a Conversions API event has to be written in one exact form before it is hashed. Get the form wrong and the hash is still valid, still accepted, and matched to nobody.
Automated Price and Inventory Monitoring for Meta Ads via Python & Scripts
A technical step-by-step tutorial on building a Python microservice to automatically pause and resume Meta Ads based on real-time stock and competitor pricing.
Algorithmic ROAS Optimization: BigQuery Attribution Export to Google Ads OCI
A technical step-by-step tutorial on building an automated profit and LTV Offline Conversion Import (OCI) pipeline from BigQuery to Google Ads Smart Bidding.
Tutorial: Precise B2B Tracking with the LinkedIn Insight Tag and GTM
Going past pasting the base snippet: creating separate conversions in LinkedIn Campaign Manager, firing each one from Google Tag Manager with its own conversion id via lintrk, and triggering on real intent signals instead of guessing from URLs.
Meta Insights API: Breakdowns Only After the Ad Account Is Enabled
Since 6 August 2026 certain Insights API breakdowns need enabling per ad account. An account without that enablement does not get an error. It gets a successful response with the values missing, which is the harder failure to notice.
robots.txt for Search, Training and Assistant Crawlers: What Each Block Prevents
Search, training and assistants read the same file for entirely different reasons. What each block prevents, what it costs, and why Google-Extended has nothing to do with ranking.
Customer Match: 60 or 540 Days of Membership, Depending on the Method
A shorter membership duration does not shrink a list a little. In steady state a list is its daily inflow multiplied by its duration, so sixty days against five hundred and forty is a factor of nine on the same audience.
Server-Side PII Redaction: Building a Privacy Firewall in ssGTM
How to construct custom Sandboxed JavaScript variables in Server-Side GTM to automatically detect and scrub leaking phone numbers, email addresses, and PESEL numbers from URLs.
Cookie Lifetime: The Three Browser Caps and How the Way a Cookie Is Set Changes It
How long a cookie survives is decided by the way it was set, not by the header. The three caps that apply, why a CNAME changes the answer, and what a seven-day cookie does to a report.
