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Follow this category by RSSA campaign produces plenty of numbers. Which ones help with the next decision? This section looks at the technical and analytical side of online marketing, from clear campaign parameters to interpreting results.
The posts cover advertising platforms, conversions, attribution, UTM parameters and tests. I explain how the data is collected and where comparisons have limits, so you can approach reports with useful questions.
Four small signals decide whether a page is listed in search results. Each one is easy to set and easy to set in a way that quietly cancels the page – including the case where blocking a page keeps it in the index.
Asset groups gain their own tracking templates, custom parameters and URL suffixes. A practical example separates useful labels from claims that tracking cannot prove.
Google announced a change for late September: Search uses ad language, while Performance Max retains campaign language settings on other channels. What multilingual setups need to check.
September affects campaign-level broad match and automatically created assets. DSA follows a different timetable. A practical review of settings, destinations and measurement.
Meridian moved into Analytics 360 in May 2026 and GeoX turns regions into causal evidence that feeds back as priors. Both answer with an interval, which is not imprecision but the finding – and the baseline row they carry has no counterpart in any attribution report.
API access now belongs to the Cloud project behind the credentials, while v22 retires on 7 October. Two separate checks for reporting and campaign integrations.
The API no longer creates Smart campaigns. Existing campaigns continue, while a new method prepares paused Performance Max drafts. What changes in an agency workflow.
Meta narrowed click-through to link clicks on 3 March 2026 and moved reactions, shares, profile visits and five-second video views into engage-through with a fixed one-day window. Conversions more than a day after a non-link touch now fall out of every column.
A campaign that reads Sommer%20Aktion in the report was encoded once too often, and the report says exactly how many times. Three places produce that second pass, and only one of them is worth repairing downstream.
A dual-channel TikTok tracking architecture for e-commerce: the browser pixel and the server-side Events API sending the same purchase, tied together by a shared event_id so the conversion is counted once rather than twice.
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