LW IT Solutions
14 articles in this category
Follow this category by RSSHere you will find step-by-step guides from the Digital Marketing category. The posts walk you through each stage and explain the settings that matter along the way.
Building a lightweight operational dashboard that watches add_to_cart and begin_checkout as they happen: the GA4 Realtime Reporting API pulled every few minutes via Apps Script, compared against the same time last week, with Conditional Formatting turning the cell red the moment a drop crosses a threshold.
With and without www, encrypted and not, every domain has four front doors. Whether they lead to one address decides how search engines count the site – and twelve well-known domains do not all agree.
Connecting Google Ads and Meta Ads as separate Looker Studio data sources, blending them on date, and turning the combined cost and conversion figures into a single blended ROAS and CPA for the whole paid budget.
robots.txt, noindex, canonical and hreflang serve different purposes. An explanation of common conflicts, valid canonical targets and the limits of indexing checks.
A percent sequence in a campaign report is a clue, not proof of double encoding. The tutorial traces raw values, nested tracking URLs and redirects, with tested examples for verified corrections.
A dual-channel TikTok tracking architecture for e-commerce: the browser pixel and the server-side Events API sending the same purchase, tied together by a shared event_id so the conversion is counted once rather than twice.
A technical step-by-step tutorial on implementing persistent UTM and click-parameter inheritance for multi-touch B2B lead attribution and CRM synchronization.
A Python design for monitoring stock and prices before changing Meta Ads status. The article separates data validation, pause decisions, safe recovery and API errors; sample code requires account-specific integration.
A technical step-by-step tutorial on building an automated profit and LTV Offline Conversion Import (OCI) pipeline from BigQuery to Google Ads Smart Bidding.
LinkedIn conversion tracking with GTM: define meaningful actions, control base and event tags through current consent, and verify conversion IDs, ad set associations and attribution.
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