LW IT Solutions
10 articles in this category
Follow this category by RSSDot notation reaches any value in a nested push, and half of those paths break the moment the order of an array changes. Which half is decidable in advance – and one custom variable replaces twenty of the fragile ones.
Everything GA4 knows about a hit travels in one query string with sixty abbreviated parameters. Four groups explain almost all of them, and the e-commerce payload hides in a single field with two-letter codes.
A migration path that keeps the existing client-side setup running: provisioning a tagging server, configuring the GA4 client to claim incoming requests, routing the web container through an own subdomain, and moving the purchase event off the browser entirely before anything is switched off.
A technical tutorial on building an automated statistical anomaly detection and alerting pipeline for GA4 using Google BigQuery and Looker Studio.
A technical step-by-step tutorial on extending GA4 session and cookie persistence up to two years against Safari ITP and Firefox ETP using Cloudflare Workers.
A technical tutorial on implementing deterministic, race-condition-free GA4 e-commerce tracking in Single-Page Applications (React, Vue, Next.js).
A technical step-by-step tutorial on building an automated event reconciliation and validation pipeline between GA4 and Meta Conversions API in BigQuery.
In server-side tracking architectures, masking IP addresses before transmission to analytics endpoints is a critical step for data protection. The following guide details the technical configuration required to implement server-side IP anonymization across three major platforms: Server-Side Google Tag Manager (sGTM), Adobe Experience Platform (Adobe Launch), and Jentis. 1. Server-Side GTM (sGTM) for GA4 Anonymizing […]
Custom Dimensions in Matomo provide the capability to track specific attributes beyond standard metrics. By defining unique parameters, it becomes possible to segment data based on custom logic, such as content categories, membership levels, or author names. The following guide outlines the end-to-end implementation process. Step 1: Defining Dimensions in the Admin Panel The configuration […]
Google Consent Mode v2 (GCM v2) is an essential framework for ensuring legal compliance and enabling accurate data modeling. The following guide details the step-by-step process of configuring an advanced setup using a Consent Management Platform (CMP), verifying DataLayer signals, and mitigating common issues such as session loss. Step 1: Adding the CMP Template The […]
