LW IT Solutions
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Follow this category by RSSIn server-side tracking architectures, masking IP addresses before transmission to analytics endpoints is a critical step for data protection. The following guide details the technical configuration required to implement server-side IP anonymization across three major platforms: Server-Side Google Tag Manager (sGTM), Adobe Experience Platform (Adobe Launch), and Jentis. 1. Server-Side GTM (sGTM) for GA4 Anonymizing […]
Custom Dimensions in Matomo provide the capability to track specific attributes beyond standard metrics. By defining unique parameters, it becomes possible to segment data based on custom logic, such as content categories, membership levels, or author names. The following guide outlines the end-to-end implementation process. Step 1: Defining Dimensions in the Admin Panel The configuration […]
Google Consent Mode v2 (GCM v2) is an essential framework for ensuring legal compliance and enabling accurate data modeling. The following guide details the step-by-step process of configuring an advanced setup using a Consent Management Platform (CMP), verifying DataLayer signals, and mitigating common issues such as session loss. Step 1: Adding the CMP Template The […]
