LW IT Solutions
10 articles in this category
Follow this category by RSSA dual-channel TikTok tracking architecture for e-commerce: the browser pixel and the server-side Events API sending the same purchase, tied together by a shared event_id so the conversion is counted once rather than twice.
A technical step-by-step tutorial on implementing persistent UTM and click-parameter inheritance for multi-touch B2B lead attribution and CRM synchronization.
A technical step-by-step tutorial on building a Python microservice to automatically pause and resume Meta Ads based on real-time stock and competitor pricing.
A technical step-by-step tutorial on building an automated profit and LTV Offline Conversion Import (OCI) pipeline from BigQuery to Google Ads Smart Bidding.
Going past pasting the base snippet: creating separate conversions in LinkedIn Campaign Manager, firing each one from Google Tag Manager with its own conversion id via lintrk, and triggering on real intent signals instead of guessing from URLs.
Getting more rows out of Search Console than the interface exports, splitting queries into brand and topic clusters with regex calculated fields in Looker Studio, and reading the result honestly — including what the data cannot say about generative search results.
Structured data fails without an error message. The four mistakes that quietly cost a rich result, and how Article, FAQPage and Product markup has to look to survive them.
A practical look at where Claude Code — as CLI, IDE extension, and Desktop app on Windows 11 — fits into a Google Tag Manager workflow: reading container exports, drafting tags, and catching mistakes before a human clicks publish.
Adherence to global privacy standards necessitates the anonymization of IP addresses before transmission to advertising platforms. This document outlines the procedure for masking IP addresses within the Server-Side Google Tag Manager (ssGTM) environment for Meta, LinkedIn, and TikTok Conversions API integrations. Step 1: Implementing IP Masking Logic The anonymization process involves stripping the last octet […]
Google Ads Enhanced Conversions significantly improve measurement accuracy by recovering conversions that would otherwise be lost due to cookie restrictions or cross-device journeys. By securely transmitting hashed first-party customer data (such as an email address) to Google, the system can match this data against signed-in Google accounts, attributing the conversion to the correct ad click. […]
