LW IT Solutions
Lukas Wojcik Technology I work with
Cookieless pings in Consent Mode: compare Basic and Advanced setups and examine their role in GA4 and Google Ads modeling. The article distinguishes tag blocking, cookieless transmission and modeled reporting data.
Configure Google Consent Mode v2: consent signals, GTM setup and tag settings with examples for analytics and advertising. The guide compares GTM and direct gtag.js implementations, including the order of default and updated consent states.
GA4 Cross-Channel Conversions and Budget Allocation: A Technical Deep Dive In today’s fragmented digital landscape, users rarely convert after a single interaction. They might discover a product via a generic Google Search, click a retargeting ad on LinkedIn a few days later, and finally convert through a direct email campaign. For a data-driven architect, relying […]
About this blog
I want to explain technical ideas in a way you can follow and use for your own tasks. That means examples, diagrams and sources, and sometimes a small tool to try things out. You can read the blog in German, English and Polish.
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