LW IT Solutions
Setup Assistant has been replaced. Its successor reads the property, sorts what is missing into six categories, and names three roles as sufficient for access. The two it leaves out are the two that spend their day in the reports.
Search, training and assistants read the same file for entirely different reasons. What each block prevents, what it costs, and why Google-Extended has nothing to do with ranking.
Getting more rows out of Search Console than the interface exports, splitting queries into brand and topic clusters with regex calculated fields in Looker Studio, and reading the result honestly — including what the data cannot say about generative search results.
Structured data fails without an error message. The four mistakes that quietly cost a rich result, and how Article, FAQPage and Product markup has to look to survive them.
Google Ads now deletes performance data after 37 months, and the line moves daily; here is the arithmetic, a resumable backfill job, and the numbers people are wrongly quoting.
The passkey requirement that started rolling out on 5 August applies to the user account behind the authorization, not to the OAuth client, and service accounts are exempt.
Amazon Ads refresh tokens issued since 30 July 2026 die 365 days after advertiser consent, using them changes nothing, and no reminder is sent.
On October 27, 2026 the core Graph API v26.0 changes hit every supported version at once, so pinning is no mitigation; here is an audit script that finds the exposure.
Microsoft’s Conversions API sends purchases from the server to UET: the endpoint, the auth key, deduplication, hashing, and the differing response shapes documented in guide and reference.
Whenever someone visits a website and clicks “Accept All” or “Reject All” on a cookie banner, a massive chain reaction happens behind the scenes. The website now knows the visitor’s choice, but how do the dozens of advertising networks and analytics tools (like Google, Facebook, or external ad servers) know what was decided? The answer […]
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